Build Your Brand With Me

The Branded Agent

12-Week Branding & Marketing Accelerator

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Who This Program Is Ideal For

  • Refresh your brand, modernize your marketing, and uncover opportunities to increase visibility and generate more business.

  • Learn how to position yourself, your listings, and your marketing to align with today's luxury consumer expectations.

  • Build a strong foundation from the beginning and avoid years of trial and error by implementing proven branding and marketing systems.

  • If you're tired of being the best-kept secret in your market, this program will help you become easier to find, easier to remember, and easier to refer.

  • Create a repeatable marketing system that eliminates guesswork and provides a clear roadmap for your business.

  • Stop wondering what to post, where to spend your time, or what marketing strategies actually work. Leave with a customized roadmap designed around your business and goals.

  • If you already have a virtual assistant, marketing coordinator, transaction coordinator, or team member helping with your marketing, this program can help maximize their effectiveness. We encourage assistants to attend alongside you so they can better understand your brand, marketing strategy, systems, and implementation plan. Rather than simply assigning tasks, you'll create clear processes, expectations, and workflows that allow your support team to execute more efficiently and consistently. This often leads to better results, stronger accountability, and a more scalable marketing operation.

  • If you're considering hiring support in the future, this program will help you build the foundation first. You'll gain clarity on your branding, marketing systems, content strategy, and workflows so you know exactly what to delegate when the time comes. This can save significant time, money, and frustration while making it easier to onboard and train future team members.

  • Whether you're a solo agent with support staff or a growing real estate team, The Branded Agent™ helps create alignment between leadership and implementation. Everyone involved in your marketing efforts will better understand the strategy behind the tactics, creating a more consistent brand experience across every platform and touchpoint.

What We'll Review & Build Together

  • Define who you are, who you serve, and what makes you different. We'll create a clear brand message that helps you stand out in a crowded marketplace and become more memorable to consumers and referral partners.

  • Review your complete online footprint, including Google, YouTube, LinkedIn, Facebook, Instagram, Zillow, Realtor.com, Homes.com, KW platforms, and your website to identify opportunities for improvement and increased visibility.

  • Optimize your Google Business Profile to improve local search visibility, increase trust, generate more reviews, and create more opportunities to be found by buyers and sellers.

  • Evaluate your website's user experience, lead capture systems, SEO opportunities, content structure, and conversion strategy to ensure it is working for your business rather than simply existing online.

  • Learn how consumers are finding information through Google, AI search, and generative search experiences. We'll create a strategy designed to help increase your visibility across traditional and emerging search platforms.

  • Build a YouTube foundation focused on discoverability, authority, and long-term lead generation through optimized videos, channel setup, playlists, descriptions, and content planning.

  • Position yourself as a local market expert and trusted resource through profile optimization, content strategy, networking, and professional branding.

  • Review your profiles, content, messaging, and overall social media strategy to ensure your platforms support your business goals and brand positioning.

  • Create a system for nurturing your database through newsletters, email campaigns, signatures, automations, and better contact management practices.

  • Develop a sustainable content plan that can be repurposed across blogs, social media, Google Business Profile, YouTube, LinkedIn, newsletters, and more.

  • Learn how strategic content can support your SEO, strengthen your brand authority, and increase your visibility online for months and years to come.

  • Bring everything together into one cohesive marketing ecosystem designed to help you attract more opportunities, stay top of mind, and grow your business with intention.

  • I just completed a 12 week course with Phyllis on building my brand and SEO/AIO/GEO. She is so patient and thorough. This is mind boggling information but she breaks it down to bite size pieces that a non techie person can consume. Thank you for all you have poured into us Phyllis and I can't wait to see what else you come up with! See Google Review

  • Phyllis Coonce is one of the most intelligent, creative, and intuitive branding experts I’ve had the opportunity to learn from. What sets her apart is her ability to truly listen — she doesn’t just hear what you say, she understands it, interprets it, and then brings it to life in a way that reflects your unique strengths and goals.

    She is incredibly generous with her time and energy, willing to support everyone and even work around individual schedules to ensure no one is left behind. That level of care is rare.

    Her process is both strategic and actionable. She custom designed a class on SEO and GEO specifically for our group, breaking it down into clear, step-by-step modules with checklists, practical hacks, and live demonstrations. She made complex material simple and usable. The room was filled with energy — people were writing ferociously just to keep up with the volume of value and ideas she was delivering.

    What she teaches around SEO and GEO is nothing short of groundbreaking. Phyllis doesn’t just teach branding — she equips you with the tools, clarity, and confidence to position yourself powerfully in today’s digital landscape.

    She is truly a master of KW Luxury, professional branding, and high-converting websites — and it shows in everything she touches.

    If you’re serious about elevating your brand and being found in today’s market, Phyllis is the one you want in your corner. See Google Review

  • I’ve been lucky enough to participate in some of Phyllis’ mastermind sessions. These were a game changer. As a new agent, I’ve needed to bolster my on-line presence. Phyllis provided tactics for improving my presence on a variety of platforms. Since most of my on-line business has been on LinkedIn, these tactics definitely upped my game. More importantly, Phyllis introduced new-to-me tools for creating a broader on-line strategy. Some of these tools I knew about but didn’t do much with and others were new to me. Phyllis explained not only the how but the why behind each platform and tool. I can’t recommend her highly enough. Contact her and see what she can do for you. See Google Review

Agent Reviews

  • Phyllis Coonce has been an invaluable part of my real estate business. She brought clarity and focus to my overall marketing strategy, and her insight is consistently spot-on. Phyllis brings a deep level of knowledge along with a truly fun and collaborative approach! I highly recommend her to anyone looking to elevate their brand and marketing. See Google Review

  • As a luxury real estate agent, I cannot recommend Phyllis Coonce highly enough! Working with Phyllis has been an absolute game-changer for my business. Her expertise in branding, marketing, and social media strategy is unparalleled, and she has an incredible ability to meet agents exactly where they are and implement strategies that produce real, measurable results.

    Since partnering with Phyllis, I have doubled my production, elevated my branding, and streamlined my marketing efforts in ways I never imagined. Her deep knowledge of AI integration, agent branding, her tech stack and strategic marketing initiatives is invaluable, and she has a unique talent for tailoring solutions that align perfectly with an agent’s or team's goals.

    Beyond her technical skills, Phyllis is an absolute powerhouse in leadership and coaching. Her background as the former Chief Marketing Officer at KW Advisors in California, leading over 1,500 Realtors and marketing professionals, speaks volumes about her expertise and dedication. Whether she’s creating custom branding solutions, optimizing social media strategies, or helping agents establish a stronger presence in their market, Phyllis delivers extraordinary results.

    If you’re a real estate agent or brokerage looking to elevate your brand, maximize exposure, and implement cutting-edge marketing strategies, look no further than Phyllis Coonce. She is truly the secret weapon every agent needs! See Google Review

  • Several months ago, I made the decision to work with Phyllis Coonce and My Agent Branding, and I’m so thankful I did. The first time I heard Phyllis talk about what My Agent Branding does, I knew it was exactly what I had been looking for. You probably have heard the saying something like “You don’t know what you are missing until you find it”. Before she was finished speaking, I knew what she had to offer is what I needed, so I hired her. Since then, she’s shown me there’s so much more to growing a business than having a nice website that she also built. She’s taught me about SEO, branding, content, and all the work that goes on behind the scenes to help people find my business online. What means the most to me is that she’s helping the right people find me. She is “connecting the dots” and helping those already looking for the kinds of experience and service I offer. She understands this is the way I want to grow my business. Knowing that someone is always looking for ways to make my business easier to find online gives me peace of mind and confidence that my business is moving in the right direction. Thank you, Phyllis, for believing in my business and for caring so much about helping it grow. I’m truly grateful! See Google Review